Marketing Strategy for Fruit and Vegetables

Fruit and vegetables in cancer prevention.

Our aim was to review the epidemiological literature on possible cancer-preventive effects of the consumption of fruits and vegetables in humans, to quantify the effect of high versus low consumption of fruits and vegetables, and to give an overall assessment of the existing evidence. We based our work on an expert meeting conducted by the International Agency for Research on Cancer in 2003. A ...

Measuring intake of fruit and vegetables

This chapter describes methods for estimating fruit and vegetable intake: household measures, questionnaire measures of usual or habitual intake and recording of actual or current intake (Table 7). These methods are used for various purposes, including nutrition surveillance, epidemiological research (case—control and cohort studies) and methodological research for validation of other dietary m...

Increasing the intake of fruit and vegetables

Intake of fruit and vegetables: implications for bone health.

'These famous words by Mencken in the early 20th century about the meaning of life and death, may also apply to the struggle of the healthy skeleton against the deleterious effects of retained acid!' (Kraut & Coburn, 1994). The health-related benefit of a high consumption of fruit and vegetables and the influence of this food group on a variety of diseases has been gaining increasing prominence...

Parents’ Qualitative Perspectives on Child Asking for Fruit and Vegetables

Children can influence the foods available at home, but some ways of approaching a parent may be better than others; and the best way may vary by type of parent. This study explored how parents with different parenting styles would best receive their 10 to 14 years old child asking for fruits and vegetables (FV). An online parenting style questionnaire was completed and follow-up qualitative te...